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Allied Health NDIS Audit Checklist: worksheet

Ahpra advertising guidelines: testimonials

Ahpra advertising guidelines. Edition held: Guidelines for advertising a regulated health service, December 2020 edition, effective 14 December 2020; checked current on 6 October 2026 (Ahpra advertising guidelines page read 6 October 2026: still the current edition).

Under review, not in force: The printed edition predates the higher penalties for advertising offences: up to 60,000 dollars for an individual and 120,000 dollars for a body corporate, in every jurisdiction from 1 July 2024. The guidelines will be updated when next reviewed.

Standards library: https://compliance.theartofservice.com/frameworks/ahpra-guidelines-for-advertising-a-regulated-health-service-december-2020. Page: https://allied-health-ndis-audit-checklist.theartofservice.com/rules/ahpra-advertising-guidelines/testimonials-do-not-use-testimonials-or-purported/

RefRequirement (our statement of the clause)Evidence an auditor or the regulator asks forCommon gap to checkHeld (yes, partly, no, not applicable)Where it is keptOwnerLast reviewedNext review
TestimonialsAdvertising must not use testimonials or purported testimonials, such as patient stories, success stories or fake testimonials. A testimonial is a positive statement about the clinical aspects of a service, meaning a symptom, a diagnosis or treatment, or an outcome or practitioner skill. Comments about customer service or communication style that do not touch a clinical aspect are not testimonials.
Source: https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx
Review of website, social media and print for patient stories, ratings with clinical comments and quotes; Staff instruction on what counts as a clinical aspectPatient quote about pain relief reposted on the clinic's page; Clinical review comments left visible on a business page☐ yes
☐ partly
☐ no
☐ n/a

Completing this worksheet records what your practice holds and where. It does not make a practice compliant or ready for audit, and it is not legal advice.