What evidence does an auditor or the regulator ask for under Advertising guidelines Gifts and discounts?

Offer terms page with a link from every advertised offer; Pricing sheet showing total cost for each advertised instalment or package

Rules / Ahpra advertising guidelines

AdvertisingAhpra advertising guidelinesahpra-advertising-guidelines--gifts-and-discounts-state-the-terms-and-conditions-of-any

Requirement

State the terms and conditions of any gift, discount or inducement

Ahpra advertising guidelines Gifts and discounts, stated plainly and cited to the edition held, with the evidence an auditor or the regulator asks for, the common gaps, and a free worksheet to fill in.

Clause

Advertising guidelines Gifts and discounts

Regulator

Ahpra and the National Boards

Edition held

Guidelines for advertising a regulated health service, December 2020 edition, effective 14 December 2020

Checked current

6 October 2026, Ahpra advertising guidelines page read 6 October 2026: still the current edition

Who it applies to

Anyone advertising a regulated health service, including a practice owner who is not registered, for occupational therapy, physiotherapy and psychology services.

Every clause in the standards library

Ahpra advertising guidelines on the standards library

Under review, not in force

The printed edition predates the higher penalties for advertising offences: up to 60,000 dollars for an individual and 120,000 dollars for a body corporate, in every jurisdiction from 1 July 2024. The guidelines will be updated when next reviewed.

Gifts and discountsState the terms and conditions of any gift, discount or inducementsource

Requirement, our statement of the clause

An advertisement offering a gift, discount or other inducement must state its terms and conditions in plain language, or direct readers to where they are easily found without searching or contacting the advertiser. Unclear price information, a 'free' offer paid for by a higher price elsewhere or by Medicare, undisclosed restrictions such as age or expiry, and instalment amounts without total cost are breaches.

Evidence that typically shows this

Offer terms page with a link from every advertised offer
Pricing sheet showing total cost for each advertised instalment or package

Common gap to check

'Second consultation free' while the first consultation price was raised
Offer terms available only on request

Worksheet: what your practice holds, and where

Ref	Held (yes, partly, no, not applicable)	Where it is kept	Owner	Last reviewed	Next review
Gifts and discounts

Download the worksheet (CSV)Print the worksheet (A4)

Completing this worksheet records what your practice holds and where. It does not make a practice compliant or ready for audit, and it is not legal advice.

Related requirements

Ahpra advertising guidelines

ImagesUse images and before-and-after photographs that are genuine and comparable
MisleadingDo not publish false, misleading or deceptive advertising
ExpectationsDo not create an unreasonable expectation of beneficial treatment
Position titlesUse employment position titles only within their employment context
Evidence for claimsHold acceptable evidence for every effectiveness claim
QualificationsDescribe qualifications, experience and memberships accurately
Use of DrMake the profession clear when a non-medical practitioner uses 'Dr'
Checking advertisingCheck all advertising regularly and read it for overall impression
Every page of this instrument

The same topic in other instruments (advertising)

National Law s 113Protected titles only for persons registered in the profession
National Law s 115Specialist titles only for specialist registrants
National Law s 116No claims to be a registered health practitioner by unregistered persons
National Law s 117No claims of registration in a profession or division not held
Ahpra shared Code of conduct 8.5Advertising
Psychology Board Code of conduct 8.7Advertising

See every requirement for your practice See the specimen practice