Ahpra advertising guidelines: testimonials, titles, claims and who controls the advertising

1. Who advertisesIdentify who controls the advertising and take responsibility for it1 rowsCSV Print
2. ComparisonsKeep comparative claims clear, accurate and supported1 rowsCSV Print
3. Section 133Comply with section 133, the title protection provisions and the other laws that apply1 rowsCSV Print
4. Use of DrMake the profession clear when a non-medical practitioner uses 'Dr'1 rowsCSV Print
5. Evidence for claimsHold acceptable evidence for every effectiveness claim1 rowsCSV Print
6. ExpectationsDo not create an unreasonable expectation of beneficial treatment1 rowsCSV Print
7. ImagesUse images and before-and-after photographs that are genuine and comparable1 rowsCSV Print
8. Gifts and discountsState the terms and conditions of any gift, discount or inducement1 rowsCSV Print
9. MisleadingDo not publish false, misleading or deceptive advertising1 rowsCSV Print
10. Position titlesUse employment position titles only within their employment context1 rowsCSV Print
11. QualificationsDescribe qualifications, experience and memberships accurately1 rowsCSV Print
12. Checking advertisingCheck all advertising regularly and read it for overall impression1 rowsCSV Print
13. Review functionsControl review functions you run and know where responsibility sits1 rowsCSV Print
14. Specialist titlesUse specialist and endorsement titles only when held1 rowsCSV Print
15. Specialist wordingAvoid 'specialist' wording without specialist registration and do not overstate a specialty1 rowsCSV Print
16. TestimonialsDo not use testimonials or purported testimonials in advertising1 rowsCSV Print
17. Title descriptorsAdd descriptive terms to a protected title only where they do not overstate skill or imply a specialty1 rowsCSV Print
18. Unnecessary useDo not encourage indiscriminate or unnecessary use of services1 rowsCSV Print

See every requirement for your practiceSee the specimen practice