Advertising
Ahpra shared Code of conduct 8.5, stated plainly and cited to the edition held, with the evidence an auditor or the regulator asks for, the common gaps, and a free worksheet to fill in.
Ahpra shared Code of conduct 8.5
Ahpra and the National Boards
Shared Code of conduct, June 2022, in effect from 29 June 2022
30 September 2026, Ahpra code page read 30 September 2026: a review of the codes is under way, no revised version published
Registered occupational therapists and physiotherapists. Not psychologists (the Psychology Board has its own code from 1 December 2025) and not speech pathologists (not registered under the National Law).
A review of the shared code is under way; the June 2022 code stays in effect until a revised one is published.
Advertising must not be false, misleading or deceptive, must not use testimonials about the clinical aspects of a regulated health service, must not create unreasonable expectations of benefit or encourage indiscriminate or unnecessary use of services, and any gift, discount or other inducement must state its terms and conditions in plain language. The practitioner complies with the National Law's advertising requirements (explained in the Boards' Guidelines for advertising a regulated health service), with the consumer protection, fair trading and therapeutic goods advertising laws of the Commonwealth, states and territories, and keeps any promotion of therapeutic products ethical.
- Advertising review record for the website, social media and printed material against the Boards' advertising guidelines
- Written terms and conditions for any offer or discount advertised
- Evidence file supporting each claim of benefit made in advertising
- Patient testimonials about clinical outcomes on the website or social media
- Before-and-after images implying guaranteed results
- Discount offers with no stated conditions
| Ref | Held (yes, partly, no, not applicable) | Where it is kept | Owner | Last reviewed | Next review |
|---|---|---|---|---|---|
| 8.5 |
Completing this worksheet records what your practice holds and where. It does not make a practice compliant or ready for audit, and it is not legal advice.
Related requirements
Ahpra shared Code of conduct
The same topic in other instruments (advertising)
- National Law s 113Protected titles only for persons registered in the profession
- National Law s 115Specialist titles only for specialist registrants
- National Law s 116No claims to be a registered health practitioner by unregistered persons
- National Law s 117No claims of registration in a profession or division not held
- Psychology Board Code of conduct 8.7Advertising
- Advertising guidelines Who advertisesIdentify who controls the advertising and take responsibility for it
See every requirement for your practiceSee the specimen practice